From Marketing Engineer to Software Engineer: My Plot Twist Journey
Every career switch was terrifying. Each transition felt impossible. But here is what I learned: your seemingly unrelated experiences become your greatest strengths.
From Marketing Engineer to Software Engineer: My Plot Twist Journey
Every career switch was terrifying. Each transition felt impossible. But here is what I learned: your seemingly unrelated experiences become your greatest strengths.
Chapter 1: Senior Marketing Engineer
Business meets tech
Built all Ruangguru marketing landing pages, optimized technical SEO, and managed the company blog. Discovered that marketing and code make magic together.
Key Insight: Every campaign needs a solid technical foundation.
Skills I developed:
Chapter 2: Senior UI Designer
Visual storytelling
Discovered that pixels could tell stories that words could not. Design became my way of solving problems through empathy.
Key Insight: Design is empathy made visible.
Skills I developed:
Chapter 3: Software Engineer
Building with code
Built AiRIS (ai.ruangguru.com) - an AI learning platform used by students across Indonesia. From concept to production, creating tools that make education accessible.
Key Insight: Code that impacts millions starts with one student need.
Skills I developed:
Current: Community Builder
Sharing the journey
Turned my career pivots into content that helps others navigate theirs. Growth happens when we learn together.
Key Insight: Growth happens when we learn together.
Skills I developed:
The Ripple Effect
Today, I have built a community of:
What I Learned
Each chapter of my career felt like starting over, but in reality, I was building a unique combination of skills that no one else has. Your plot twists are not detours - they are your differentiator.
Remember: Transforming through change is not just about adapting - it is about building bridges between worlds that others cannot see.